SUSTAINABLE & RESPONSIBLE PRACTICES
Being sustainable is first about being responsible, which starts in our daily lives & continues to manifest within what we do through our business. From designing to our making process, our intention & focus is to create timeless designs that last, to do it in a way that minimises our environmental footprint and to do it with care & respect for our community (including and not limited to our makers, suppliers, customers and more).
As a small independent brand with limited resources, our approach to sustainability is to always start where we can and then evolve as we find new and better ways. Here is a list of what we are currently doing.
Please revisit for updates & if you have any questions, ideas or suggestions, please email firstname.lastname@example.org as we’re always on the path of learning & improving our sustainable practices and environmental responsibility.
UPCYCLED & VINTAGE
In fashion, it all starts with fabric choices. Up to 90% of our designs are made from upcycled-fabrics (also referred to as deadstock, surplus or remnant fabrics). We curate the biodegradable fabrics amongst the excess & left-over fabric from other designers & fabric warehouses to use in our collections, this allows us to reuse and divert some of these materials from landfill and into your closet.
We also source upcycled trimmings & accessories, including remnant buttons. In cases where we cannot source them, we opt to use covered buttons that we make from the off-cut fabrics or choose biodegradable options including coconut shell buttons.
About 20% of our products are made out of vintage clothing. By wearing vintage and extending the life of clothing by nine extra months of active use, it can reduce carbon, water & waste footprints by around 20-30%.
We curate & restore vintage pieces to repurpose them into one-of-a-kind pieces, by repairing, re-cutting and hand-dyeing to create new unique one-off designs.
Limiting waste strategy is the key to reducing the impact on the environment. Being a small brand and working closely with our makers, means that we’re able to work as closely as possible to orders, so we only make what is needed. This also allows us to make the most of the upcycled fabrics that we find as they are often in small limited batches that are not repeated & the benefit to you is that you get a more unique and limited design for your closet.
MADE TO ORDER (CUSTOM MADE)
We also offer a made to order service which not only allows us to make clothing that is specific to you but also is an effective way to reduce waste.
It also allows us to offer our designs to our beautifully diverse community of women, we know that there is nothing “standard” about sizing. Having said that, it is not sustainable or waste effective to make many sizes of our designs only to be left with waste due to an error in estimation of what sizes would be sold - where most waste is created in fashion.
A made to order service also means that we can be more custom focussed to your needs both in terms of fit and service.
To find out more about our made-to-order service email email@example.com. We are working to automate this process online for ease of made-to-order/custom-made sizing, on the way soon.
CARBON OFFSET & RENEWABLE ENERGY
Buying carbon offset & using renewable clean energy are some immediate ways we can reduce our carbon footprint. We choose Currently our programme includes:
- Worldwide Carbon Neutral Shipping: We opt to use carbon neutral shipper & B Corp™.
- Carbon Offset: We purchase carbon offset for our operations with GreenFleet (non-profit dedicated to restoring Australian Forest).
- Our design office in Australia is 100% powered by AGL Green Choice™ sourced from wind energy 100% renewable (& carbon neutral) energy .
Our goal is to be carbon neutral by 2030 with more updates & development on the above.
COMPOSTABLE + PLASTIC-FREE PACKAGING
We’re now plastic-free in all aspects of our packaging. Each of your All The Wild Roses products purchased is packaged in 100% compostable ‘comPOST Packs’ from The Better Packaging Co.
We recycle, compost organic wastes, and recycle or donate our textile scraps whenever possible. Zero waste is our goal. Right now, we limit our wastage by designing & producing in a way that reduces waste (see limited production + made to order above) where we cannot upcycle, we recycle. In terms of any stationery, we opt for compostable and recyclable packaging.
We're a 100% online business & it’s estimated that on average, e-commerce uses about 30% less energy than traditional retail. We do operate pop-up & market events from time to time and for each event, we purchase carbon offsets to reduce our carbon footprint with GreenFleet. We provide carbon neutral worldwide shipping on all our orders.