With fashion, it all starts with fabrics. And the world of sustainable fabric sourcing is a complex one & at the moment there’s no such thing as the perfect sustainable fabric.
But we’ve found that one of the most practical and simple ways is to use upcycled fabrics (also called deadstock, surplus or remnant fabrics). What are they? Simply, these are excess fabric left over when a clothing company has over-estimated what they require for a collection. So instead of letting it go into landfill, we give new life to it & create new designs.
We’ve always used upcycle fabrics to varying degrees anywhere between 20-50% depending on what we’re able to source, it is definitely our first go-to source when starting a collection and below are the reasons why….
So what are the benefits of using upcycle fabrics?
1, It’s sustainable. Upcycling reduces clothing and textile waste by reusing deadstock or gently used fabric to create new garments and products. For example, making a single cotton T-shirt requires over 700 gallons of water, whereas using a pre-existing fabric to make something new requires nearly no water. In addition, upcycling can diverts some of the textile waste that ends up in landfills.
2. It’s creative. Upcycling requires creativity to envision the potential of existing materials to create something new and beautiful.
3. It’s perfect for small-scale designers. Upcycled fabrics are available in small quantities, therefore it’s perfect for a small independent brand like ours who focus on small runs of quality designs. And for you, it means that you’re getting a garment that is more custom & one of a kind as it’s not massed produced.
4. The Adventure of the Hunt: Sourcing upcycled fabric takes more time than you would when buying it directly from a supplier, as not all upcycle fabrics are usable for fashion. Whilst it’s a fun adventure, it requires a lot of time to sift through the pile to find that perfect print/color. After all, our goal is to still make beautiful designs that you love and keep.
We’re so excited to announce that our next collection will all be made from upcycling fabric. We’re so lucky this time to find so many gorgeous prints & colors. We cannot wait to share it with you!
We’re currently working on it, so keep in the loop and join our newsletter to find out more as we progress!