Sydney, New South Wales: Young Aussie fashion label, All The Wild Roses, is using fashion as a force for change.
What began as a heartfelt philanthropic project giving money to Vietnamese seamstresses in her country of origin to help them create a better life turned into a fierce passion to use micro-loans to empower women and their families.
Founded by ex-accountant and fashion and social entrepreneur, Hang Osment-Le, this rising star label is now bridging the gap between access to opportunity and global markets by partnering with Opportunity International Australia to present the “Dare to Dream Project”.
“We want to create fashion that empowers the women who wear and make the clothes so together we can create the changes we want to see in the world”, says Hang.
“Through our Dare to Dream project, every purchase helps to provide a micro-loan to a women-led business in a developing country to earn a living for their family and to rise out of poverty”, says founder Hang Osment-Le.
A perfect combination of timeless style and social impact, the label’s investment in micro loans is a living and breathing testament to the fact that one small action can change more than one life.
With 98% of micro loans across the globe being repaid, recycled and lent to another woman in need, this creates a ripple effect.
“It’s a known fact that when you help one woman, she brings at least four others with her”, says Hang.
“No matter what you do for a living, you and your business can be force for change. Even if you are a small little label like ours, it’s possible to make your ripple in the world.”
All the Wild Roses was a labour of love born from a very personal place.
During a life-changing trip to her native Vietnam at the age of 19, founder and designer, Hang Osment-Le, was touched by Vietnam’s raw natural beauty but also witnessed its basic living conditions and extreme social inequalities.
Realising that talent is universal but opportunity is not, Osment-Le set out on a mission to help bring opportunities and prosperity to the women in Vietnam, both within her family and the wider community.
Armed with her corporate finance background and fashion savvy, Hang first began by investing her own money in the seamstresses in North Vietnam.
Hang then decided that the most transformative and sustainable way to help is to create a way for people to help themselves through loans and training.
“I met many of the women in my extended family and instantly connected with their free spirit, energy and resilience, in spite of their daily challenges”, says Hang. “Like most women in the region, they worked as seamstresses but opportunities were very limited for them due to lack of skills, education and access to markets.”
“It was my Sliding Doors moment. I could easily have been in their situation and they in mine. For the first time, I connected with my own mother’s struggle as a seamstress in Vietnam before we migrated to Australia.”
“Without access to training and education, we had to get creative about learning how to craft clothes and remaking vintage was our way to do it. Whilst the learning curve was steep, they are now skilled in producing designs with artisanal details and delicate hand touch elements”, says Hang.
“The purpose of our brand is to create opportunity and use the label to spread this message, one which is so deeply rooted in our own story and personal experience. Our vision is to create designs that people love and keep and just get better with age. They could become the next generation of vintage clothes!”
About All The Wild Roses: A Sustainable label for the dreamer, All the Wild Roses was created by Hang Osment-Le to empower the maker and give back to the world through each purchase. Designed in Australia, this ethically made fashion label supports micro-businesses and makers in Vietnam. In partnership with Opportunity International Australia Org, each purchase helps to provide micro-loans to women-led businesses in developing countries across the globe.
Hang Osment-Le, All The Wild Roses Pty Limited