Did you know that women make up 70-80% of all consumer purchasing through a combination of our power & influence?
Despite outcomes of recent events in the US, We still hold the overwhelming power to vote every day for the values that we believe in. Voting is not just for the one day, we get to do it every day, there is always a chance to choose better & stand for the values we believe in & here are the 3 reasons why we hold the power to change the world as consumers.
Top 3 Reasons Why We Hold The Power to Change the World As Consumers
If the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.
Women have a multiplier effect. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households, as well as for extended family (such as older parents and in-laws) and friends.
Women naturally unite & work together. Women around the world are more similar than they are different. They are united by their brain structures, hormone levels and biological role in birthing the human race. They are also united by their roles as caregivers, relationship builders and communicators.
For all these reasons, as women & as consumers, we hold the power to be the change with every purchase we make ????
Source: Forbes Article, “Top 10 Things Everyone Should Know About Women Consumers” by Bridget Brennan